Privacy Policy

Version 1.8: April 2021

We are pleased that you are interested in our web service www.testo.comTest and our Testo Cloud service www.saveris.net. The protection of your privacy is very important to us.

Testo SE & Co. KGaA, Celsiusstrasse 2, 79822 Titisee-Neustadt, Germany (hereinafter referred to “Testo”).

Testo sees it as a matter of corporate responsibility to protect data entrusted to the company. To ensure that you feel secure when visiting our website, we strictly observe the statutory provisions during the processing of your personal data and would like to provide you with detailed information on how your data is handled.

1. Who is responsible for the processing of my data?

The responsibility for the processing of your data when you are visiting this website, in accordance with the EU General Data Protection Regulation (GDPR) lies with

Testo SE & Co. KGaA
Celsiusstraße 2
79822 Titisee-Neustadt
Telefon: +49 (0) 7653 / 681–0 (Headoffce)
E-Mail: privacy@testo.de

For all questions regarding data protection in connection with our products or the use of our website you can also contact our data protection officer at any time. The data protection officer can be contacted at the above postal address as well as the previously specified e-mail address (heading: “FAO Data Protection Officer”).

2. When and for what purpose does Testo collect data concerning you?

2.1. Access data

Each time our website is used, we collect access data, which is automatically transmitted by your browser to enable you to visit the website. The access data includes in particular:

IP address of the device requesting the connection
Date and time of the request
Address of the website called up and the requesting website
Information on the browser and operating system used
Online identifiers (e.g. device identifiers, session IDs)

The processing if this access data is required to facilitate the visit to the website and to ensure the long-term functionality and security of our systems. The access data is temporarily stored in internal log files for the previously mentioned purposes, to prepare statistical information on the utilisation of our website, to enhance our website in view of the usage habits of our visitors (e.g. if the proportion of mobile devices calling up the pages increases) and to generally administratively maintain our website. The legal basis is art. 6(1)(1)(f) GDPR.

The information stored in the log files does not allow any direct conclusions as to your person.

2.2. Making contact

There are various options for contacting us. These include the contact and service request form, chat function and contact by e-mail. It is evident from the respective input forms which data is collected in each case. In this context, we process data solely for the purpose of our communications with you. The legal basis is art. 6(1)(b) GDPR. The data we collect when using the contact form is automatically deleted when your enquiry has been completely processed, unless we still require your request to fulfil contractual or statutory obligations (see section “When will your data be deleted?”).

2.3. Registration in the online shop and Testo Cloud

You have the opportunity to register for our login area in the online shop and in the Testo Cloud, to enable you to benefit from the full range of functions of our website and the Testo Cloud. It is evident from the respective input forms which data is collected in each case. We have indicated which data is mandatory by marking the respective fields as required fields. Without this data it is not possible to register. The legal basis of the processing is art. 6(1)(b) GDPR.

2.4. Online orders

2.4.1 Ordering in the online shop

During the order process, we collect the mandatory information required for the processing of the contract:

Salutation
Name and surname
E-mail address
Billing and shipping address
Phone number

Optional details such as customer number, company details and your role can be provided so that we can allocate your order to a suitable account manager. The legal basis of the processing is art. 6(1)(1)(b) GDPR.

For the purpose of contract performance, we pass your details to the shipping company instructed with the delivery, to the extent that this is required for the delivery of the goods ordered. Depending on which payment service provider you select during the order process, we pass the payment details collected for the purpose of payment processing to the financial institution instructed to process the payment and, if appropriate, to the payment service provider instructed by us, or to the selected payment service.

All payments in our online shop are processed by the payment provider Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany, and/or Unzer Luxembourg S.A., Socit anonyme 1, Place du March, L-6755 Grevenmacher, R.C.S. Luxembourg B144133 (hereinafter “Unzer”). In the process, you transmit your payment details via a secure https connection to the servers of Unzer. This transmission is made solely to process your payment. Details on payment via Unzer can be obtained from Unzer’s GTCs and data protection regulations at: https://www.unzer.com/en/datenschutz/.

If Testo provides payment in advance, e.g. in the case of a purchase on account, and to protect its legitimate interests, Testo reserves the right to make enquiries about identity and creditworthiness with service providers specialising in this – Verband der Vereine Creditreform e.V., Hellersbergstraße 12, D-41460 Neuss – or to make the granting of certain payment terms contingent upon a credit check. The credit report can contain probability values (score values), which are calculated on the basis of scientifically proven mathematical-statistical procedures, where the address data, among other information, flows into the calculation. The information received regarding the statistical probability of a payment default is used by us for a balanced decision on the rationale, implementation or termination of the contractual relationship. Your legitimate interests are considered in accordance with the statutory provisions.

2.4.2 Ordering an e-learning course

We collect the necessary mandatory data for registration on our e-learning platform:

First name
Surname
E-mail address

The legal basis of the processing is art. 6(1)(b) GDPR.

During the ordering process in our IT systems (e-learning platform and in SAP), we collect the mandatory data necessary for processing the contract:

Salutation
Surname
First name
E-mail address
Street and house number
Postcode
City

For invoicing, the company name and telephone number are optional but are required for clarifying any queries. The legal basis of the processing is art. 6(1)(1)(b) GDPR.

The above data is collected for the following purposes:

Provision of the e-learning platform including its features and content
Continuous improvement of the e-learning platform
Continuous improvement of our range of courses
Management of users on this website
Confirmation of the learner’s achievements by issuing a certificate of participation
The learner profile is stored in accordance with our terms of use (link).
In case of “non-use”, the deletion of the user and learner profile takes place after nine months.

Information on the deletion of your data:

To apply for deletion of your data relating to our e-learning area, please e-mail akademie@testo.de. In terms of deleting your data, we proceed as explained in point 7.

2.5. Testo newsletter

Our newsletter keeps you regularly informed about our products, news, events and promotions.

A personal touch is our top priority when it comes to our service. It is important for us to address you personally when presenting our products and services. This is why we need your first and last name. Furthermore, we offer the platform and related services exclusively to companies. By providing your business e-mail address and company name, we can be sure that you are the right contact person. Your telephone number enables us to contact you directly, and to answer initial queries immediately and thus more effectively.

When we send out our newsletters, which require registration, we use the so-called double opt-in procedure or single opt-in procedure (depending on the country), i.e. we will only send you a newsletter if you have expressly agreed beforehand that we should activate the newsletter service. If a double opt-in is required in your country, you must also have confirmed that the e-mail address you have provided belongs to you. We will send you a notification e-mail for this purpose and ask you to confirm that you are the owner of the e-mail address provided by clicking on a link contained in this e-mail. If you have already confirmed that you are the owner of this e-mail address for another purpose, we may not require you to do this.

If you confirm your e-mail address, your e-mail address, the time of registration and the IP address used for registration will be stored by us until you cancel the newsletter subscription. The purpose of the storage is solely to send you the newsletter and be able to verify your registration. The legal basis for the processing is your consent in accordance with art. 6(1)(a) GDPR.

The newsletter subscription can be cancelled any time, e.g. via the unsubscribe link contained in each newsletter. Alternatively, you can also address your wish to cancel the newsletter to the above-mentioned contact data. The only charge for this is the cost of transmission according to the basic tariff of your internet service provider.

2.6. Testimonials and competitions at Testo

If you are participating in one of our testimonials, we use your data for market and opinion research as well as for product optimisation. We analyse data categorically only for internal purposes. If, exceptionally, testimonials are not analysed anonymously, the data will be collected only with your consent. For evaluations relating to person, the legal basis is the above-mentioned consent in accordance with art. 6(1)(1)(a) GDPR.

During competitions, we use your data for the purpose of carrying out the competition and winner notification. Detailed instructions can be found in our conditions of participation for the respective competition. The legal basis of the processing is the competition agreement in accordance with art. 6(1)(1)(b) GDPR.

2.7. Applications for positions at Testo

You can apply for open positions at Testo via our application management system MHM eRecruiting. The purpose of collecting data is the selection of applicants for the potential creation of an employment relationship. For the reception and processing of your application, we collect the following data:

Salutation
Name and surname
Address • E-mail address
Phone number
Date of birth
Salary requirement
Notice period
Application documents (e.g. certificates, CV)

The legal basis for the processing of your application documents is art. 6(1)(1)(b) and art. 88(1) GDPR in conjunction with national data protection law.

2.8. Product registration (Testo product registration terms and conditions

From 1 September 2018, Testo is offering the option of product registration for selected measuring instruments.

Product registration

2.8.1 Object of product registration

Testo offers the following types of product registration in selected countries and for selected products:

Free service with obligatory consent to receive application-specific information from Testo.
Free item with obligatory consent to receive application-specific information from Testo.

Explanatory notes:

Customers who give us their consent to receive application-specific information from Testo may revoke their consent at any time by e-mail, by post or via the unsubscribe link in any e-mail. Important: If the free service or free item offered by Testo has not yet been provided/delivered at the time of revocation, the entitlement to this service or item shall cease. Customers who do not wish to consent to receive application-specific information from Testo may purchase the service or item in question for a fee. Our prices can be found at www.testo.com. Alternatively, you can contact our Testo Sales department to enquire about our prices:

Contact

Ad a.: A one-year extension of the existing manufacturer's warranty for selected measuring instruments is offered as a free service with obligatory consent to receive application-specific information from Testo. Our existing manufacturer’s warranty can be found at www.testo.com/guarantee. Validity period: 1 September 2018 to date

Ad b.: A suitable accessory for the registered product is offered as a free item with obligatory consent to receive application-specific information from Testo.

Validity period: currently not available The terms and conditions as well as additional information relating to our Privacy Policy apply.

2.8.2 Processing the provision of a free service or supply of a free item

In order to provide a free service or supply a free item, relevant customer data is requested on the relevant product registration form.

Free warranty extension for selected measuring instruments:

Successful product registration is required in order to process a free extended warranty. Consent to receive application-specific information from Testo is mandatory for this. Consent to receive application-specific information from Testo must not have been revoked at the time of claiming the free warranty extension. Failing this, there is no entitlement to a free warranty extension.

In order to process any free extended warranty, anonymized data will be provided to our Testo Customer Service in the country where the product is registered and to partners executing the warranty in the country where the product is registered. This data will be used to check the entitlement to a free extended warranty. The data transmitted shall be limited to:

Registered product
Registration date of the measuring instrument
Serial number of the registered measuring instrument
The date of revocation of the consent to receive application-specific information from Testo at the anonymized e-mail address

All other customer-specific data which we store during product registration is not passed on to third parties. The data is used for electronic confirmation of your product registration to your e-mail address and for personalized salutations when sending application-specific information from Testo, such as product information and application examples.

Your data will be deleted following expiry of the extended warranty or after your consent has been revoked.

Please note that product registration for the purpose of the free warranty extension is limited to 30 days after purchase of the product. Our Testo Customer Services in the country where the product is registered or our partners executing the warranty in the country where the product is registered are obliged to check the claim for a free warranty extension before the warranty is fulfilled. The registration date of the submitted instrument must not be more than 30 days after the date you purchased the instrument. To this end, you must present proof of purchase which clearly states the date of purchase, and the registration confirmation e-mail, which is sent once product registration has been completed. In addition, our Testo Customer Services in the country where the product is registered and/or partners executing the warranty in the country where the product is registered will verify whether the consent to receive application-specific information from Testo at the e-mail address provided during product registration has been revoked. Revocation is possible at any time by e-mail, by post or via the unsubscribe link in any e-mail. However, in the event of revocation there is no entitlement to a free warranty extension.

Free accessory for selected measuring instruments:

Successful product registration is required in order to send you a free accessory. Consent to receive application-specific information from Testo is mandatory for this. Consent to receive application-specific information from Testo must not have been revoked at the time the free accessory is sent. Failing this, there is no entitlement to a free accessory. However, revocation is possible at any time by e-mail, by post or via the unsubscribe link in any e-mail. To process the supply of the free item, the customer-specific data required for dispatching the free accessory will be made available to our Testo Order Processing department in the country where the product is registered. This is:

Registered product
Name and surname
Company name
Postal address

Your data will be deleted one year after the accessory is sent or after your consent has been revoked.

2.9. Promotions, events and online content

2.9.1 Promotions (competitions, product tests)

Testo offers regular promotions (competitions, product tests). Participation rules are set out in the conditions of participation.

It is evident from the respective entry forms which data is collected in each case. When registering for participation, the following data will be collected for example:

Name and surname
E-mail address
Company
Phone number

In this context, we will process data for the following purposes:

Creating a list of participants
Planning the event and grouping participants
Creating a user account
Identifying individual participants during the event
Communicating in parallel during and after the event for the purpose of participant queries
Communicating with and informing recipients in accordance with the applicable conditions of participation

The information may concern the following topics:

New Testo product updates
Testo seminars and webinars on measuring technology subjects
Testo surveys, product tests and recommendations of suitable third-party products.

In addition, the participants’ personal data will be processed in order to determine if they are eligible to participate.

A standard condition for participation is sending promotional e-mails to participants. These e-mails contain information about products, news, events and promotions from Testo. The legal basis of this data processing is art. 6(1)(b) GDPR.

Refer also to the applicable conditions of participation for further information.

2.9.2 Events (webinars, seminars and product demonstrations)

Testo offers regular events. Registration is required beforehand in order to participate. It is evident from the respective input forms which data is collected in each case. When registering, the following data will be collected for example:

Name and surname
E-mail address
Company
Phone number
Country

In this context, we will process data for the following purposes:

Creating a list of participants
Planning the event and grouping participants
Creating a user account
Identifying individual participants during the event
Communicating in parallel during and after the event for the purpose of participant queries
Communicating with and informing recipients in accordance with the applicable conditions of participation

The information may concern the following topics:

New Testo product updates
Testo seminars and webinars on measuring technology subjects
Testo surveys, product tests and recommendations of suitable third-party products.

In addition, the participants’ personal data will be processed in order to determine if they are eligible to participate.

Refer also to the applicable conditions of participation for further information.

2.9.3 Online content

Testo provides online content on its website. Registration is required beforehand in order to download online content. Online content may include:

White papers (pdf)
E-books (pdf)

It is evident from the respective input forms which data is collected in each case. When registering for downloads, the following data will be collected for example:

Name and surname
E-mail address
Company
Phone number
Country

In this context, we will process the data for the following purposes:

Providing and sending the download link
Communicating with and informing recipients in accordance with the applicable download conditions

The information may concern the following topics:

New Testo product updates
Testo seminars and webinars on measuring technology subjects
Testo surveys, product tests and recommendations of suitable third-party products.

A standard part of the download service is the sending of promotional e-mails to participants. These e-mails contain information about products, news, events and promotions from Testo. The legal basis of this data processing is art. 6(1)(b) GDPR.

Refer also to the applicable downloading conditions for further information.

2.9.4 Software downloads

Testo provides software solutions on its website. Registration is required beforehand in order to download and update software.

It is evident from the respective input forms which data is collected in each case. When registering for downloads, the following data will be collected for example:

Name and surname
E-mail address
Company
Phone number
Country

In this context, we will process the data for the following purposes:

Providing and sending the download link
Identifying the individual recipients of the software solution (protection of intellectual property)
Communicating with and informing recipients in accordance with the applicable download conditions

The information may concern the following topics:

New Testo product updates
Testo seminars and webinars on measuring technology subjects
Testo surveys, product tests and recommendations of suitable third-party products.

Refer also to the applicable downloading conditions for further information.

2.9.5 Other cases of balancing of interest (art. 6(1)(f) GDPR)

We may also use your data on the basis of a balancing of interest for the protection of our legitimate, usually economic interests or those of third parties; if possible, we process data pseudonymised or anonymised. This is done for the following purposes:

Monitoring and improving the effectiveness and legal security of business processes
Credit assessments
Monitoring, optimising and further developing services and products
Carrying out promotions (e.g. postal advertising, re-targeting), market and opinion research
Asserting legal claims and defence in legal disputes
Identifying, preventing and solving crimes
Safeguarding the security and operating ability of our IT systems

2.10. Advertising to existing customers

If you have concluded a contract with us, we will regard you as an existing customer. In this case, we will process your contact data without your specific consent in order to send you information about new products and services. We will process your e-mail address without your specific consent in order to send you information about our own similar products. The legal basis for this is set out in art. 6(1)(f) GDPR. You may object to this use at any time. To ensure that you only receive promotional information that is deemed to be of interest to you, we will categorise and add further information to your customer profile. Statistical information as well as information about you (e.g. basic data of your customer profile) is used for this purpose. The aim is to send you advertising that is geared solely to your actual or perceived needs and, accordingly, not to bother you with useless advertising.

You can object to data processing for the aforementioned purposes at any time, free of charge and with effect for the future. To do so, simply send an e-mail to the above contact details.

If you object, the contact address concerned will be blocked for further data processing for advertising purposes. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. Technically, this is due to the necessary lead time for advertising and does not mean that we will not honour your objection.

2.11. Fulfilling other legal obligations (art. 6(1)(c) GDPR)

We are subject to various legal obligations, e.g. legal retention requirements regarding business documentation as well as export regulations.

2.12. Why do we need this data for your enquiry?

A personal touch is our top priority when it comes to our service. It is important for us to address you personally when presenting our products. This is why we need your first and last name. Providing your telephone number enables us to contact you directly, and to answer initial queries immediately. Furthermore, we offer our products and related services exclusively to companies. By providing your company name, we can confirm this is the case and prepare our communication with you to best effect.

3. Disclosure of your data

Insofar as external service providers are used (hosting providers, application management, shipping service provider, etc.) to operate this website or to provide services via a Testo Group company, or another Testo Group company is responsible for the processing, the companies concerned receive the access to your data only to the extent necessary for the fulfilment of their respective tasks and functions.

Insofar as these service providers and Testo Group companies process their data outside the European Union, this can lead to your data being transmitted to a country which does not offer the same data protection standards as the European Union.

In this case, we will ensure that the respective recipients of your data contractually (standard contractual clauses) or otherwise guarantee a level of data protection that is equivalent to that of the European Union. You will be provided with a copy of these standard contractual clauses by sending a request to privacy@testo.de. You can also obtain more information about the international component of data protection from the European Commission.

4. Why does this website use cookies?

We use cookies to design the navigation and use of our websites to be as user-friendly as possible. Cookies are smaller files with text information, which are filed on your hard drive when the website is called up. Cookies are used for the temporary storage of information - for example for statistical analysis or to control the connection during the visit to a website. Cookies are also used to store the preferences of the visitors. Thus, we can match the contents of our website specifically to your requirements and therefore improve our service for you. We are unable to create any references to users with the cookies.

You can deactivate the option to store these cookies at any time in the system settings of your browser and delete existing cookies. Every user can also view the website without cookies. If you do not accept any cookies, this can, however, lead to a restriction in the functionality of our website.

Some of the cookies used by us are automatically deleted from your hard drive (session cookies) after the end of the browser session (end of session). In addition, we also use cookies, which remain on your hard drive for a specific time beyond the browser session. These persistent cookies are stored on your hard drive and deleted by the browser after the specified time. The cookies can also be from third-party service providers.

Cookies required to carry out the electronic communication process or to provide specific functions you requested (e.g. use of the shopping basket) are stored on the basis of art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in storing cookies for the purpose of the technically smooth and optimised provision of its services. Insofar as other cookies (e.g. cookies for the analysis of surfing habits) are stored, these are dealt with separately in this privacy policy in the following section.

5. Use of cookies and similar technologies for the purpose of analysis

We also use cookies and similar technologies for advertising purposes. Some of the access data accruing during the use of our website is used for interest-based advertising. Analysis and evaluation of this access data enables us to present personalised advertisements on our website and on the websites of other providers. This means advertisements corresponding to your actual interests and needs.

The legal basis for the data processing described in the following section is art. 6(1)(1)(f) GDPR, based on our legitimate interest to present personalised advertisements to you.

In the following section we would like to explain to you these technologies and the service providers deployed for this purpose in more detail.

The collected data can include the following data, in particular:

The IP address of the device
The date and time of the access
The identification number of a cookie
The device identification of mobile devices
Technical information on the browser and the operating system.

The data collected is, however, stored only pseudonymously so that it is not possible to make any direct conclusions about the individuals.

In the following descriptions of the technologies we use, you will find information on the options for objection regarding our analysis and advertising measures by way of a so-called opt-out cookie. Please note that after the deletion of all cookies in your browser or the later use of another browser and/or profile, another opt-out cookie must be placed.

Below, are the options for objection regarding your analysis and advertising measures. Alternatively, you can raise your objection via corresponding settings on the websites Truste, NAI, DAA or Your Online Choices, where options for objecting are provided by many advertisers combined. This page permits the listed service providers to deactivate all advertisements at once, by way of opt-out cookies or, alternatively, to handle the setting for each provider individually.

5.1 Google (Universal) Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google Analytics uses cookies and similar technologies to enable the analysis and improvement of our website, based on your usage habits. The data arising in this connection can be transmitted by Google to a server in the USA and stored there, for the purpose of evaluation. However, your IP address is abbreviated prior to the evaluation of the usage statistics so that it is not possible to draw any direct conclusions as to your identity. For this purpose, Google Analytics has been expanded on our website, to include the code “anonymizeIP”, to ensure an anonymised capture of IP addresses.

Google will process the information obtained by the cookies to evaluate your use of the website, to compile reports on the website activities for the website operators, and to provide other services connected to the website use and internet usage.

As shown above, you can configure your browser in such a way that it rejects cookies or you can prevent the capture of the data generated by cookies and related to your use of our website in the cookie settings of Google’s Privacy Policy. Alternatively, you can also prevent the processing of such data by Google by downloading and installing the browser add-on provided by Google (the latter does not work with mobile terminal devices).

Further information to that end can be found in the Privacy Policy of Google Analytics.

Google Analytics cookies are stored on the basis of art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing the user habits to optimise its website as well as its advertising.

5.2 Google Optimizer

Testo uses the “Google Optimizer” service. Google Optimizer allows us to track the effects of various changes to a website (e.g. changes to the input fields, design) within the framework of so-called “A/B testing”. Cookies are placed on users’ devices for these test purposes. Only pseudonymous user data is processed.

5.3 Google AdWords Conversion Tracking and Remarketing

Our websites use the services “AdWords Conversion-Tracking” and AdWords Remarketing” by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Customers’ actions defined by us are captured (such as, for example, clicking on an advertisement, page visits, downloads) and analysed using “AdWords Conversion-Tracking”. We use “AdWords Remarketing” to show you individualised advertising messages regarding our products on partner websites of Google. Both services use cookies and similar technologies for this purpose. The data arising in this connection can be transmitted by Google to a server in the USA and stored there, for the purpose of evaluation.

If you are using a Google account, depending on the settings in the Google account, Google is able to link your web and app browser history with your Google account and use information from your Google account to personalise advertisements. If you do not want such a link to your Google account to be made, you need to log out of Google before calling up our contact page.

As shown above, you can configure your browser so that it rejects cookies. In addition, by using the cookie settings in Google’s Privacy Policy, you can prevent Google from using cookies for advertising purposes.

Further information to that end can be found in Google’s Privacy Policy.

5.4 LinkedIn Conversion Tracking

We use the re-targeting-tool LinkedIn Conversion Tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (»LinkedIn«). For this purpose, the LinkedIn Insight Tag is integrated in the website of Testo, enabling LinkedIn to collect statistical, pseudonym data about your visit to and use of our website and to provide us with corresponding aggregated statistics on this basis. Furthermore, this information assists in facilitating the advertising of offers and recommendations tailored to your interests. You can prevent the storage of cookies via a browser setting. Alternatively, you can object to this form of data processing by setting an opt-out cookie via the following link; this cookie will remain on your device until you delete the cookies. This option is available to LinkedIn members as well as to non-members.

Further information to this can also be found in the data protection provisions of LinkedIn.

6. Use of functions of further providers

6.1. Conversion measuring and website customer audiences using the Facebook pixel

We use the Facebook pixel or visitor promotion pixel of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter: Facebook) on our websites. By calling-up this pixel via your browser, Facebook can subsequently see if a Facebook advertisement was successful. For example, this is the case when a purchase has been made on a website. For this purpose, we receive exclusively statistical and anonymised data from Facebook, without reference to a specific person. This enables us to record the effectiveness of Facebook advertisements for statistical and market research purposes and to improve our services.

We also use the Facebook pixel for the “Website Custom Audiences” function. We would like to point out that, as provider of the websites, we do not have any knowledge of the content of the transmitted data or its utilisation by Facebook. We can merely choose which segment of Facebook users (such as age, interests) should be shown our advertisement. For this purpose, we use one of two Custom Audiences procedures in which no data records, in particular no e-mail addresses of our users – encrypted or unencrypted – are transmitted to Facebook.

Via the pixel graphics, Facebook receives, inter alia, the information from your browser that our page has been retrieved by your terminal. If your browser permits cookies and you are not participating in the opt-out procedure, Facebook creates a cookie to enable it to recognise you . If you are logged into Facebook or log in later, the data can be assigned to your Facebook account, whereby personal data is processed.

In particular, if you are registered with Facebook, we refer you to their data protection information. Please click here, if you would like to revoke your consent to the Facebook pixel.

Facebook pixel is stored on the basis of art. 6(1)(f) GDPR. The website operator has a legitimate interest in inserting offers tailored to the user, against the background of user-relevant advertising.

6.2. Eloqua

We use Eloqua to personalise communications with you. When you visit our websites for the first time, a cookie of the third-party provider Oracle (eloqua.com) is stored on your browser. This cookie is used to record the pages you have visited during the session. Even if this cookie is set on other websites, the information on the visit to our websites is only visible to us and is neither shared with Oracle nor with other users of the Eloqua system. Likewise, we are not able to record or see information on your visits to other websites via this cookie.

Even if this cookie does not contain any specific personal information in itself, reference to the person can potentially be made subsequently by linking it with further information. Insofar as you provide us with personal information by completing a form stored on one of our websites, such information can be added to the browser information, which records the Eloqua cookie. The information collected in this way is used to improve the service we provide to you. This includes “if” and “how” we communicate with you as well as the customising of the contents of such communications. We try to tailor our communications to your personal interests as shown in the visits to our websites. Hereby we provide, if possible, only the selection of offers and promotions which we believe are of interest to you. Should you not want us to recognise your computer (hard drive cookies), you can set your browser accordingly so that it deletes or blocks cookies from your computer hard drive or warns you before a cookie is stored. If you do not accept cookies, we may potentially not be able to fully provide all of our services to you. If you wish to revoke the use of Eloqua cookies on your device in the future, you can do so using the following link: Eloqua Opt-Out. Further information on data protection in conjunction with the use of Eloqua can be found here: Oracle Privacy Policy

6.3 Embedded YouTube videos

We have integrated videos in our website, which are stored at YouTube and which can be played directly from our websites. YouTube is a multimedia service of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”), a Group company of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The legal basis is art. 6(1)(1)(f) GDPR, based on our legitimate interest in the integration of video and image contents.

When you visit our website, YouTube and Google receive the information that you have retrieved the corresponding subpage of our website. This happens regardless of whether you are logged in to YouTube or Google or not. YouTube and Google use this data for the purposes of advertising, market research and appropriate design of their websites. If you are calling up YouTube on our website while you are logged in to your YouTube or Google profile, YouTube and Google are also able to link this event to the respective profiles. If you do not want such a link to be made, you need to log out of Google before calling up our website.

You can configure your browser as shown above in such a way, that it rejects cookies, or you can prevent the capture of data produced via cookies and related to your use of this website, as well as the processing of such data by Google, by deactivating the button “Ads personalization” in the Google settings for advertising. In this case, Google will only show advertisements that are not personalised.

Further information can be found in the data protection notices by Google, which also apply to YouTube.

YouTube is used in the interest of an appealing presentation of our online websites. This is a legitimate interest in accordance with art. 6(1)(f) GDPR.

6.4. Use of Google Maps

Our website uses the map service Google Maps, by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google“). To ensure that the Google map data used by us can be integrated and shown in your web browser when calling up the contact page, your web browser must connect to a Google server, which may also be located in the USA. Google consequently receives the information that the contact page of our website has been called up by the IP address of your device. The legal basis is art. 6(1)(1)(f) GDPR, based on our legitimate interest in the integration of a map service to establish contact.

If you call up the Google map service on our website while you are logged into your Google profile, Google is also able to link this event to your Google profile. If you do not want this link to your Google profile to be made, you need to log out of Google before calling up our contact page. Google stores your data and uses it for the purposes of advertising, market research and personalised presentation of Google Maps. You can object to the collection of this data by Google.

Further information for this purpose can be found in Google’s Privacy Policy and the additional terms and conditions of use for Google Maps.

6.5 Google reCAPTCHA

On this website, we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or is misused by machine and automated processing.

The service includes sending the IP address to Google and, if applicable, further data required by Google for the reCAPTCHA service; this is governed by art. 6(1)(f) GDPR on the basis of our legitimate interest in establishing individual ownership on the internet and preventing abuse and spam. In the context of using Google reCAPTCHA, personal data may also be transferred to the Google LLC. Server in the USA.

Further information about Google reCAPTCHA and Google’s Privacy Policy can be found at: https://www.google.com/intl/en/policies/privacy/

7. When will your data be deleted?

In principle, we store personal data only as long as this is required for the fulfilment of contractual or legal obligations which are the reason for the collection of the data. After that, we delete the data immediately, unless we require the data until the expiry of the legal limitation periods for the purposes of evidence in civil claims or due to statutory retention requirements.

For evidentiary purposes, we have to retain contract data for three years after the end of the year the business relationship with you ends. According to statutory limitation periods, potential claims become time-barred no earlier than at this point in time.

After that, we still have to store part of your data for accounting purposes. We have an obligation to do so on account of legal documentation requirements, which can arise from the German Commercial Code, the Tax Code, the Banking Act, the Money Laundering Act and the Securities Trading Act. The retention periods for documents specified in the above legislation are two to ten years.

8. What are your data protection rights?

You have the right at any time to request information on the processing of your personal data by us. We will explain the data processing to you within the course of providing this information and furnish you with an overview of your stored personal data.

If data stored by us should be incorrect or no longer up to date, you have the right for this data to be corrected.

You can also request the deletion of your data. Should deletion not be possible in exceptional cases due to other legal provisions, the data shall be blocked so that it is only available for this legal purpose.

Furthermore, you can restrict the processing of your data, e.g. if you are of the opinion that the data stored by us is not correct. You also have the right to data portability; in other words, upon your request, we shall forward a digital copy to you containing the personal data that you have provided.

In order to assert the rights described here, you may contact us at any time using the above-mentioned contact details. This also applies if you wish to receive copies of warranties for evidence of a reasonable level of data protection.

Furthermore, you have the right to object to data processing, based on art. 6(1)(e or f) GDPR. Finally, you have the right to lodge a complaint with the data protection supervisory authority responsible for us. You can exercise this right at a supervisory authority in the member state of your residence, your place of employment or the place of the suspected breach. In Baden-Württemberg, the competent supervisory authority is: the State Commissioner for Data Protection and Freedom of Information for Baden-Württemberg, postbox 10 29 32, 70025 Stuttgart, Königstraße 10a, 70173 Stuttgart, Germany.

9. Right of revocation and objection

In accordance with art. 7(3) of the GDPR, you have the right to revoke consent once granted to us at any time. In future, we shall consequently cease to process the data that is the object of the consent. The revocation of the consent does not affect the lawfulness of the processing based on the consent up to the time of the revocation.

Insofar as we process your data on the basis of legitimate interests pursuant to art. 6(1)(1)(f) GDPR, you have the right in accordance with art. 21 GDPR to raise an objection to the processing of your data, insofar as there are grounds for this arising from your particular situation or where the objection is aimed at direct advertising. In the latter case, you have a general right of objection, which we shall implement also without the need for substantiation.

If you wish to use your right to revoke or your right of objection, an informal notification to the above-mentioned contacts is sufficient.

10. Data security

We maintain current technical measures to safeguard data security, in particular, for the protection of your personal data against risks during data transmissions as well as protection against third parties acquiring knowledge of your personal data. These are correspondingly adjusted to the current state of the art. To secure the personal data specified by yourself on our website, we use Transport Layer Security (TLS) which encrypts the information you enter.

11. Amendment of the Privacy Policy

We occasionally update this Privacy Policy, for example, when we amend our website or if the legal or official requirements change.